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TOURISM ELECTRONIC MARKETING
Promoting your green credentials and
generating green leads:
For
many of us today, protecting our environment has become increasingly
more important. We are publishing global destination and experiential
travel directories with two unique features that will help you sell
more while educating the public on green mattters.. The first is
your new Travel Assistant which allows you to generate green leads
directly from the downloadable directories. The second is a green
pop-up feature which allows you to promote your green credentials
with or without accreditation.
To enable us to promote these two unique features, we have created
the
http:// www.world-travelguides.com
website. If you click on the web address, it will take you to the
home page where you can view some of the preview directories. Directories
for any part of the world, can be added at any time as demand becomes
available.African Safari experiences can gives live examples of
both these features.
Today it is
essential for each tourism establishment to implement green initiatives
in some form or the other. We can’t even call “them”
tree huggers anymore as each person on this planet needs to do something
to reduce our carbon footprint. The new travel directories give
you the opportunity to tell your clients what you are doing to help
reduce the tourism carbon footprint. If you are accredited with
an organization, you may display these credentials. If you are not
yet accredited, you may still display your green credentials - our
mission is to create a "global green team" where tourism
establishments and tourists work towards the same common goal while
still having great vacations and not stressing whether they are
doing the right green thing at the right time. So lets work together
to make being green a way of life for everybody.
View the special green
listing offer for August/September. View
here
What is happening on the green front in the tourism industry?
PATA takes
up the green challenge
GetThere
commended for green
innovations
IATA signs global
declaration
WTM
introduces environmental initiatives
ASTA adds green membership
US
hotel industry takes green issues seriously
WHAT
MAKES YOU GREEN? HERE ARE A FEW GUIDELINES, ( THERE IS CURRENTLY
NO GLOBAL REGULATION.)
LINEN
Towel Program
Sheet Program
Cotton Towels/Sheets
ELECTRICITY/ AIR CONDITIONING / CENTRAL HEATING
Alternative Energy
Maintenance for Conservation
Energy Conservation
Solar Power
Wind generated power
Bulk Soap & Amenities
Re-usable cotton shopping and other bags
No rare hardwood furniture
Organic Food Served
Eco-friendly Food Served
EDUCATION
Promote "greenness" in PR
Educate Guests to "green"
Educate Staff to "green"
Participate in Green Program(s)
Fresh Air
Allergies
Non-Smoking Rooms
Environmental Cleaning
Use of natural sunlight where possible for washing of clothing and
linen
No tumble drying in sunny areas
WATER
Water Conservation
Dry gardens
Natural habitat
Gray-Water Recycling
DISPOSABLES / DURABILITY PRODUCTS
Recyclable Disposables
Compostable Disposables
Durable products with a long lifespan
RECYCLE PROGRAMME
Guestroom Recycling Bins
Hotel Recycling Bins
Composting
Wormery
Separate waste into paper, glass, plastics and food waste
TRANSPORT
Escorted walks to closeby business meetings for women
Bicycles for rent
Hybrid Cars for rent
Use of Biofuels
PRINTED
MATTER
Communicate with clients via the internet or Skype
Supplement part of printed brochures with electronic brochures
Supplement part of printed advertising with electronic advertising
Newspaper Program
SOCIAL
Support local businesses
Use local services
Use local food, wine etc
Sustainable tourism
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